Archive for

10 Things You Should Know Before You Name Your Business

1. Target Market: Research by international marketing agencies has proved that businesses should spend a considerable amount of time and money to know the demographics of their target market. This not only enables the business to understand their market but also enables them to develop a business name that is most appropriate for their business.

2. Competition: When you are naming a business do not get influenced by your competition and do not be a wannabe. Always remember that your business offers something unique and the name of your business should be able to communicate this fact to your clients. Studies have shown that businesses that have names similar to the first 4 entrants in the industry do not last long.

3. Product: There should be some relevance of the name that you select for your business. In the day and age of Digital marketing, domain names, SEO and SEM selecting a name that is not even remotely related with your business can hurt your sales figures.

4. Unique: Select a name that sets you apart from the pack. This does not mean picking up a synonym. Consult a professional. There are several Branding Agencies with in-house knowledge tools that can guide you towards the most appropriate name. You pay a professional to design a logo, might as well pay a professional to develop a handcrafted name, which will be the foundation of your brand identity.

5. Difference: Naming a business is different from naming a product. The name of the business should be related to the industry that you plan to operate in. it should be broad and holistic in nature. Whereas the product or the service that you plan to name should be related to the need that you are planning to cater to or the gap in the market that you are planning to cover.

6. Imaging: The Name of your business, product or service will result in creation of an image in your prospective consumer’s mind. What image does a Rolls Royce create and would it have been the same had it been called Toyota? Marketing Gurus across the world use this technique to guide startup’s and entrepreneurs to come up with a name for their business that creates a brand identity inline with their business.

7. Recall: The top of the mind recall of the brand is embedded in the name of the business. Empirical studies done by leading brand agencies across the world have proved that your target audience is most likely to recall the name of your business before they recall the logo of your business.

8. Farsighted: You may launch 10 services over the course of the existence of your business so do not focus on the 1st one you are launching while you name your business. Businesses across the world have had to spend millions of Dollars to rebrand after they have renamed. This logic applies to all businesses irrespective of the nature or size of your business.

9. Interplay: The name of your business is connected with the tag line you will choose, the logo of your business, the color combination of Logo and depending on the nature of your business even your letterhead, stationery and visiting cards of your employees. The dots need to be connected by a professional before the business is named. Rolling Stones in Green would not leave the mark that it does in Red. Always keep in mind that Naming a business is like laying the foundation of the company. There is a specialty in Marketing called brand architecture that delves upon the scientific nature of Brand identity and the subliminal, conscious and unconscious impact that a business, product or service name has on the human mind.

10. AIDA: The name of your Business should gather Attention, create Interest, elicit a Desire of owning the brand and result in the Action of purchase. The name should result in completion of all 4 steps.

The Top Ten Benefits Of Marketing Your Business With Articles

Have you heard about the incredible benefits of marketing your business using articles? Article marketing is without question one of the most powerful and cost-effective ways to increase your business sales and profits. Using articles you can not only enhance your reputation but also be seen as an expert in your field.

This article will explain how article marketing can help your business. You will learn that using professionally written articles gives you more benefits than you ever believed possible — and on a shoestring budget!

The Three Secrets of Article Marketing’s Power

  1. Give Google What It Wants. Google LOVES articles. With articles you are giving Google exactly what it wants and this will help market your business in search engines.
  2. Give the People What They Want. People LOVE to read stories. With articles you have the chance to capture your reader’s attention in a way that other advertising and promotional methods simply cannot do. Instead of paying for ads, you can tell your story instead.
  3. Give Yourself a Halo. Articles allow you to take the initiative in telling your OWN story, thereby creating your own first impressions, and enhancing you own reputation. Article marketing puts YOU in control of this communication process of defining who you are. Use articles to tell the world how great you and your business are!

The Top Ten Benefits of Using Articles in Your Business

I. Build and enhance your reputation.

Having a good reputation can benefit a business in many, many ways. In fact, the reputation of your business may be essential to its survival. The trust and confidence of your customers directly affects your bottom line. In the past, businesses relied on word of mouth in order to establish, build and maintain their reputations. But in this age of social networking, the internet, and other methods of instant social interaction, businesses must continually monitor their reputations.

If you have a good reputation in the marketplace, consumers will have a preference for your company. The reputation of your company allows you to differentiate your services and products in highly competitive markets. In some cases, good reputations allow businesses to have premium pricing. Most importantly, a good reputation is the top factor in whether a customer decides to patronize your business instead of your competitors.

II. Be seen as an expert and build your credibility.

Get a professional to write articles for you and get them published in newspapers, magazines and trade journals to be seen as an expert in your field. Get reprints of articles to hand out to prospects in your office. Nothing builds credibility like a professionally written article!

III. Generate publicity and phone calls to your business.

If you want customers and prospects to call your business then articles can do the job. Professionally written articles will generate interest in your business and get prospects to call you.

IV. Increase traffic to your business and your website.

Businesses always want customers to visit both their physical location AND their website. Visits mean money. Articles accomplish this by stimulating interest in your business and the products and services you offer.

V. Rank higher in Google and beat your competitors.

Most businesses today spent a lot of time and money to rank higher in Google search results. The higher you rank, the more business you get from search engines and the internet. Most businesses are not aware that articles published on the internet are one of the best ways to make sure your business ranks high in Google search results.

VI. Make a splash in social media.

Social media has taken the world by storm, and these sites can bring new customers to your business in numerous ways. (Social media sites include Google+, Facebook, Twitter, and others.) Social media websites always want new information in order to stay current. By publishing articles regularly you will feed the need of social media for new information. This will get you valuable “word of mouth” advertising at no cost, and get you more new business. Use articles to publish news about your business in social media sites.

VII. Educate your prospects about your business

Do you have complex products and services that require in-depth explanations to your prospects? Do you want to educate your customers and prospects about their choices? Professionally written articles effectively communicate all-important information about your services and your products. They must be written so people will want to read them. Articles are the best way to educate your audience.

VIII. Get and keep your prospect’s attention.

Let’s face it, people hate advertising. In fact, most people don’t even read ads, and if they do read them, they don’t trust them. However, people love to read stories, so if you can tell your story in the form of an article, people will read it with great interest (and believe what they read). Maybe it’s time you quit wasting money on advertising campaigns that don’t work, and use articles instead to capture the attention and interest of your ideal business prospect.

IX. Add to the useful life of your marketing campaigns.

Stop and think for a minute about how long you receive benefits from an advertisement in a newspaper, or on TV or radio. These are very “in the moment” ephemeral ways to communicate your message.

Now consider articles that are published about you and your business on the internet. Did you know that these articles last forever online? (They will be there as long as the internet exists.) In fact, over time your articles will actually get read more often as you optimize for the search engines (SEO) so they appear at the top of search results.

Articles will be promoting your business while you sleep — 24 hours a day — forever!

X. Grow your business and increase your profits!

If this is your goal, then use articles to do it. It’s that simple. Nothing else works as well as articles. Not only that, but they are VERY INEXPENSIVE…

Pinch Your Pennies and Maximize Your Power

Articles allow you to grow your business on a shoestring budget. It’s almost like getting free advertising. This means you can save money to use in other areas of your business, including marketing and sales. Article marketing is proven to be one of the most cost-effective ways to grow your business on a budget.

Nothing beats article marketing as a way to promote yourself and your business, enhance your reputation, and make greater profits than ever before!

Considering Starting Your Own Business?

Have you ever thought about or considered starting your own business? If so, perhaps you’ve asked yourself or wondered if there’s a tried and true starting-business checklist, or better yet starting-small -business checklist. Perhaps the local junior college or adult education facility offers a “Starting Small Business 101″ class. Help-starting-business courses are available online. Where do you turn for help starting up small business? Who can you trust to help with the steps starting your own business are certain to require?

Starting Small Business 101

There is probably a course somewhere by that name. Although what I write may not be officially accredited by any curriculum, I will share some ideas I’ve learned about and steps starting your own business that are important, especially a small business, which is the only experience I have.

The learning starts here.

Follow is an unofficial starting small business checklist:

  • Do you have a product or service?
  • Is there a market and/or demand for the product or service?
  • Do you know your market/niche?
  • How will you deliver or produce your product or service to your market/niche?
  • Will your business be profitable?

Whether you know the answers to all the questions or not, the most important question that needs to be answered is the last one. The bottom line is the bottom line. If a business is not profitable it won’t be a business for long.

That begs the question, how long can you survive before being profitable? Sometimes starting your own business can be simple, easy, won’t require a lot of money, and will be profitable right away, but the reality is, it often takes time, money and effort that some people cannot withstand.

For some businesses it takes up to five years to show a net profit. The first five years may require the business to re-invest most, if not all its gross profit back into the business to keep it afloat.

It’s not say that’s always the case, but if that’s the case for you and your business, are you up to that?

Business analogies examples

There are countless analogies that are relevant to starting your own business and what starting a business can be like.

One that comes immediately to mind is it’s very much like growing Moso Bamboo, which can take years.

Another is it’s like your baby. You’ve got to be dedicated and committed to it, provide for it, feed it, and do whatever it takes to take care of it or it could perish.

There are many other business analogies examples.

Help starting business

If you’re one of those who needs no help, can effectively do everything yourself, and won’t need financial or other assistance or support, you are rare.

One thing is for sure, good help is hard to find.

It seems everyone is an expert and has the answers to all your questions and claims they have what you need so you can take your business to the next level.

Personally, I have fallen prey more than once by following the next shiny object and have ended up spending thousand$ of dollars only to realize later that all they have to offer are expensive platitudes and truisms. If I’d taken time to research and review them, I’d have known before hand.

Be careful who you choose to help you.

There are a lot of scams and a lot of people willing to take your money.

I’ve had to learn the hard way more that one of the most cost-efficient investments I can make is good old sweat equity.

Anyone can start a business. Most anyone can be successful in business if they:

  • Have a passion for their business
  • Become an expert in their business
  • Are the first, the biggest, or the best at what they do, or at least perceived that way
  • Establish credibility and goodwill
  • Get the help they need

Closing thoughts

The backbone of American economic history was created by small businesses and continues to be a huge part of our economy.

Rare is the person who truly gets ahead working for someone else. The word JOB is an acronym that stands for Just Over Broke.

Not all businesses survive. Many fail. I’ve experienced business failure. It’s not pleasant. If you’re ready for a challenge, starting your own business may be just what you’re looking for.